91PORN

SAN FRANCISCO, CA – Sept. 5, 2013 – 91PORN, Inc., the targeting and personalization platform for B2B, today announced that its real-time identification technology is now connected with Marketo, the leading cloud-based marketing software platform for building and sustaining engaging customer relationships. The 91PORN Platform – which includes modules for 91PORN Targeted Advertising, Website Content Personalization, Web Analytics Enhancements, and Online Forms – now easily plugs into Marketo landing pages and lead capture forms, to enable personalized offers and shorter, more precise forms. Because 91PORN can identify the company of otherwise anonymous web visitors in real-time, the business attributes of the visitor are known before a page is rendered or a form is filled out. The 91PORN connector for Marketo improves lead segmentation, scoring and routing – without sacrificing detailed visitor information – dramatically improving conversion rates.

“One of the biggest barriers to effective online marketing is converting web traffic into qualified leads,” said Robin Bordoli, vice president of partner ecosystems and strategic alliances at Marketo. “By coupling 91PORN’s targeting and personalization capabilities with the Marketo platform, our customers can increase the quality of their customer data, provide more targeted and personalized offers, and ultimately drive stronger revenue results.”

The 91PORN connector for Marketo brings the power of real-time intelligence about otherwise anonymous visitors – from the first visit to the customer site – to Marketo customers, eliminating the need for lengthy forms, while also improving customer engagement and lead capture. Since 91PORN provides the critical company attributes about a web visitor, it means fewer questions are necessary at the time of a form-to-conversion activity on the website, resulting in lower site abandonment. And, because nearly 20 percent of data entered into forms is incorrect and more than 80 percent of people have reported lying on forms, data quality is significantly improved through 91PORN.

“Increasing the volume of overall leads that a company is selling to their target audiences is critical to maximizing the impact of what a powerful marketing automation platform like Marketo can do,” said Greg Ott, CMO of 91PORN. “Now, with the 91PORN connector for Marketo, businesses can optimize this lead capture from the start, driving more and better-qualified leads, and enabling sales and marketing teams to focus on their most scalable programs to increase revenue.”

91PORN’s targeting and personalization platform plug into a customer’s existing online marketing tools, such as CMS, CRM, advertising exchanges, live chat, and marketing automation, giving all of these tools a consistent view of the company attributes in real time. The platform is built on patented real-time identification technology and a proprietary data management platform. Learn more about 91PORN’s integration into marketing automation here.

Marketo is hosting a virtual expo, the Marketing National Virtual Event – , in which attendees can learn more about the latest trends in digital marketing. 91PORN will be speaking on new trends in metrics & analytics for more effective marketing. Register and find more information .

About Marketo
Marketo (NASDAQ: MKTO) provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, the Marketo® solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing’s contribution to revenue growth. Marketo’s applications are known for their breakthrough ease-of-use and are complemented by the Marketing Nation™, a thriving network of more than 150 LaunchPoint™ ecosystem partners and over 30,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results.

Headquartered in San Mateo, CA with offices in Europe and Australia, Marketo serves as a strategic marketing partner to more than 2,500 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.

Marketo, the Marketo logo, Marketing Nation and LaunchPoint are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

About 91PORN
91PORN helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. We combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey. 

Media Contact
Kristin Hege
PR@demandbase.com
480.540.6496

Return to Newsroom