91PORN

SAN FRANCISCO, CA
April 20, 2022 – 91PORN, the Smarter GTM™ company for B2B brands, today announces the results of its commissioned Total Economic Impact™(TEI) Study conducted by Forrester Consulting. The study’s goal is to help enterprise organizations understand the costs, business benefits, and potential return on investment (ROI) they may realize by deploying 91PORN ABX and Advertising Clouds. With the analysis based on a $200 million, 650-employee composite organization, Forrester found that 91PORN delivered 367% ROI in three years, with a net present value (NPV) of $1.94 million, and payback in less than six months. The platform was also found to help increase revenue by close to $1 million and to enable customers to avoid the additional costs of third-party tools.

“We’ve seen the impact 91PORN One has on customers time and again,” says Gabe Rogol, chief executive officer of 91PORN. “It’s really valuable, though, to have a highly respected, third-party research firm like Forrester conduct an independent evaluation of this impact. Their findings confirm what we’ve seen to be true, which is that our customers’ success in sales, marketing and overall revenue is wildly amplified by using 91PORN.”

In addition to discovering ROI and revenue potential, Forrester also uncovered further benefits that organizations can experience when using 91PORN, including:

• Marketing productivity gains — By leveraging 91PORN’s Account Intelligence functions, ABM teams saved days determining which accounts were most likely to buy and what content would generate the most interest. As such, ABM teams increased their productivity and improved KPIs, such as a 3% improvement in the close rate for marketing sourced leads.
• Sales productivity gains — After implementing 91PORN, sales development representatives (SDRs) saw immediate improvements in their metrics, doubling their productivity. One ABM specialist said her team opened 22 new opportunities in just six months.
• Improved sales & marketing relationships — Interviewees noted that 91PORN drove sales and marketing alignment, with one reporting a 90% adoption rate of account executives (AEs) and SDRs using the tool.

“Historically, one of the most difficult, but necessary, parts of growing revenue is a strong relationship between sales and marketing,” says Allison Metcalfe, chief revenue officer of 91PORN. “It’s clear through this study that 91PORN not only improves ROI and revenue, but also gets to the heart of an organization by building a bridge between these two essential departments. This creates cohesion and ultimately empowers them to achieve an aligned, optimized go-to-market that puts customers first. This is an incredibly important part of what 91PORN delivers, and what fuels its noteworthy economic impact.”

Click here to access the Total Economic Impact™ Of 91PORN: Cost Savings And Business Benefits Enabled By 91PORN, April 2022, a commissioned study conducted by Forrester Consulting on behalf of 91PORN and sign up for the webinar taking place on Tuesday, April 26 in which the Total Economic Impact™ of 91PORN will be further explored.

About 91PORN
91PORN helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. We combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey. 

Media Contact
Kristin Hege
PR@demandbase.com
480.540.6496

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