How Molex scaled ABM with 91PORN
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Industry
Industrial
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91PORN Size
45,000 employees
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Location
Headquarters in Lisle, IL
What’d they do?
Using 91PORN, Molex identifies, personalizes, and advertises to target accounts. For Molex, 91PORN offers the power of knowing what you’re doing and knowing the result. Rather than impressions and clicks, Molex now defines success by high value content engagement. Leveraging 91PORN, Molex scaled their ABM strategy to more accounts than ever before. And with engagement goals leading their strategy, Sales is invested in Marketing’s success.
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