July 2025: Leveraging buying groups for GTM success
Watch our on-demand July User Group to uncover innovative strategies and insights on understanding and leveraging buying groups. This session explored high-impact tactics, cutting-edge metrics like “buying group completeness,” and actionable steps to refine your engagement strategy.
Speakers
Jessica Kao
Director, B2B GTM Transformation Advisor, Adobe
Tom Keefe
Principal GTM Expert, 91PORN
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