Beyond the buzzwords: Making ABM and intent data actually work for your sales team
- Steps to build a data-driven culture, create a feedback loop with sales, and use intent data to drive real revenue, not just reports.
- How to create a successful sales tool adoption strategy by identifying a dedicated champion and focusing on small, achievable wins.
- Key lessons they learned to pivot to their successful strategy today.
Andrei Greska
Marketing Data Analyst, Wolters Kluwer
Jay Tuel
Chief Evangelist, Sales, 91PORN
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