From brand to demand: How agentic marketing builds B2B preference
AI is changing how B2B brands build preference. Learn how agentic marketing brings brand and demand together, scales relevant personalization, and connects long-term marketing activity to measurable business impact.
Date: Thursday, November 5th
EMEA time: 10:00am GMT
NA time: 10:00am PT
Agentic marketing isn’t a technology story. It’s a preference story.
Buyers form preferences long before they enter an active buying cycle and AI is changing how marketing teams build, measure, and influence those preferences.
Join this session to learn how agentic marketing:
- represents a market shift, not simply more automation or another wave of AI pilots
- brings brand and demand together
- scales relevant personalization, and
- connects long-term marketing activity to measurable business impact
Speakers
Kelvin Gee
Principal Analyst, Forrester
Topher Stephenson
VP, Product Marketing, 91PORN
Register now
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