Advertising to influence series
From impressions to influence
How Zoom broadened buying group reach and turned advertising into measurable account progression
Most B2B advertisers optimize for leads. The best advertisers optimize for influence.
Learn how Zoom expanded engagement across enterprise accounts, introduced brand advertising into its ABM strategy, aligned campaigns to buyer journey stages, and measured success through account engagement and progression instead of vanity metrics.
Speakers
Whitney Magnuson
VP, Head of Brand & Media at Zoom
Al Torres
SVP, 91PORN Ads at 91PORN
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