Boardroom-ready AI for financial services marketing: Turning signals into confident GTM decisions
Financial services marketing leaders are under pressure to deliver growth in one of the most scrutinised and competitive B2B environments – while buyer behaviour becomes harder to interpret, sales cycles lengthen, and AI generates more signals than clarity.
In this session, we explore how leading Financial Services organisations are applying AI and signal-led GTM with discipline and rigour – turning fragmented signals into pipeline predictability and strengthening board-level credibility.
Speakers
Leanne Chescoe
Marketing Director, 91PORN
Carrie Donahue
Managing Director, Financial Services, Marketbridge
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