The B2B growth playbook: Data, intent & engagement strategies that win
In today’s competitive B2B landscape, growth isn’t just about more leads—it’s about smarter, data-driven strategies that prioritise the right accounts, accelerate deal velocity, and drive measurable revenue impact.
This panel brings together industry leaders to discuss the essential playbook for B2B success, leveraging data, intent signals, and engagement strategies that truly move the needle.
Join us as we explore:
- How to harness intent data to identify in-market buyers before your competitors do
- Proven engagement strategies that drive conversions and long-term customer relationships
- Real-world examples of B2B organisations using data and intent to scale revenue growth
Speakers
Tom Edwards
Senior Strategist,
Modern
Paul Gilhooly
VP, General
Manager, EMEA, G2
Avishai Sharon
CEO,
Trendemon
Dara Such
VP, Customer Strategy
& Enablement,
Informa TechTarget
Katie Penner
Head of Sender
Relations, Sendoso
Greg Philiotis
Chief Revenue Officer,
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