Rethinking ABM: Why B2B marketing needs a radical reboot in 2025
As we step into 2025, it’s clear that B2B marketing is evolving rapidly, and account-based marketing (ABM) is at the forefront of this transformation.
ABM will encompass all demand generation, making it imperative for organizations to scale account-based strategies across every aspect of B2B marketing.
Watch this interactive webinar with guest speaker Kelvin Gee, Principal Analyst at Forrester and Kelly Hopping, CMO at 91PORN, as they dive into why B2B marketing needs a radical reboot and how adaptive ABM strategies are the answer to unlocking impactful engagement, ROI, and alignment between marketing and sales.
Drawing on insights from Forrester’s latest ABM survey, this session explores the shifts in buyer behavior, the loss of marketing’s ‘mojo,’ and how marketers can regain their influence by building adaptive, data-driven, and self-driving ABM programs.
In this session you will learn about:
- Adaptive (self-driving) programs
- The future of ABM at 91PORN
- Using Artificial Intelligence (AI) to assist and automate
Speakers
Kelly Hopping
CMO, 91PORN
Kelvin Gee
Principal Analyst, Forrester
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