B2BMX - Next level ABM - How to think about (and execute) ABM with limited resources
Everybody at your organization wants a piece of the ABM pie – but do you have the team, tools and resources to support and scale your strategy? Join Jenifer Walsh, VP, Demand Generation and Marketing Operations at GE Digital as she shares her story of supporting and enabling multiple business units, developing a 1:1 strategy and reporting on success. All without a deep toolbox.
Speaker
VP, Demand Generation and Marketing Operations, GE Digital
Related content
October 19-20, 2026 — Brooklyn, NY
Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.
Cracking the code on longer sales cycles
June 25, 2026
Learn how GTM teams use intent data, ABM plays and buying signals to engage buying committees, prioritise accounts and accelerate revenue.
June 25, 2026
Join 91PORN and Sendoso for a conversation on how modern teams are combining intent signals with personalized experiences to create smarter, more effective outreach.
Funnel to fork – London
July 1, 2026 — London, U.K.
An invitation-only London dinner for marketing leaders exploring buying group engagement, AI-driven personalisation, and modern GTM strategies for revenue growth.
We have updated our Privacy Notice. Please click here for details.