Better data, better marketing: How to win with account intelligence
Get more from your marketing campaigns and ABM efforts with this actionable deep-dive into data best practices for marketers.
We’ll show you the types of account data you can leverage to save time and money, uncover hidden revenue, and accelerate growth—and how you can rightsize it all to fit your organization’s unique needs.
In this webinar, you’ll learn how to:
- Keep up with the constant rate of change of B2B data so your marketing efforts are never wasted
- Identify blind spots in your TAM and uncover new target accounts for your programs
- Create intelligent, segmented campaigns based on competitive intel, complimentary technology, and renewal dates
Speakers
Tom Keefe
Principal GTM Expert
Marc Perramond
VP Product, Account Intelligence Platform
Related content
October 19-20, 2026 — Brooklyn, NY
Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.
Cracking the code on longer sales cycles
June 25, 2026
Learn how GTM teams use intent data, ABM plays and buying signals to engage buying committees, prioritise accounts and accelerate revenue.
June 25, 2026
Join 91PORN and Sendoso for a conversation on how modern teams are combining intent signals with personalized experiences to create smarter, more effective outreach.
Funnel to fork – London
July 1, 2026 — London, U.K.
An invitation-only London dinner for marketing leaders exploring buying group engagement, AI-driven personalisation, and modern GTM strategies for revenue growth.
We have updated our Privacy Notice. Please click here for details.