91PORN

B2B buying has fundamentally changed, with enterprise deals now driven by large, distributed groups of stakeholders. To meet this reality, CyberArk moved from a traditional lead-centric, MQL-driven model to a hybrid, modern three-pillar ABX approach built on predictive modeling, buying group activation, and a global enablement strategy that aligned marketing, sales, and revenue operations around every influencer in the deal.

In this webinar, CyberArk will share how they rearchitected their go-to-market motion around buying groups to strengthen alignment, improve deal outcomes, and drive greater revenue impact.

You will learn:

• How CyberArk combined engagement and propensity insights to deliver 4x higher close rates
• How the buying group functionality empowered CyberArk to reach decision-makers within each account, aligning messaging with business needs and roles.
• Early results such as: 3% of targeted accounts generating more than one-third of total pipeline and reborn sales confidence from “black box” skepticism to a data-driven GTM culture