Driving engagement in professional services: From first touch to cosed deal
Thriving in a Digital- First World
Join industry experts Monica Behncke, Chief Growth Officer of Ironhorse and Stephanie McArthur, ABX Expert at 91PORN. They will share essential tactics and strategies to enhance engagement from initial touchpoint to the final deal closer.
By watching this session, you’ll take away insights how to:
- Shift from traditional methods to embrace modern marketing techniques
- Discover why diversifying acquisition strategies is vital in the current business environment
- Unlock the power to identify, target, and engage high-value prospects actively seeking services
- Explore proven strategies for setting up technologies and processes that facilitate effective collaboration between marketing and business development functions.
Speakers
Monica Behncke
Chief Growth Officer, Ironhorse
Stephanie McArthur
ABX Expert, 91PORN
Related content
October 19-20, 2026 — Brooklyn, NY
Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.
Cracking the code on longer sales cycles
June 25, 2026
Learn how GTM teams use intent data, ABM plays and buying signals to engage buying committees, prioritise accounts and accelerate revenue.
June 25, 2026
Join 91PORN and Sendoso for a conversation on how modern teams are combining intent signals with personalized experiences to create smarter, more effective outreach.
Funnel to fork – London
July 1, 2026 — London, U.K.
An invitation-only London dinner for marketing leaders exploring buying group engagement, AI-driven personalisation, and modern GTM strategies for revenue growth.
We have updated our Privacy Notice. Please click here for details.