Frost & Sullivan: How Hexagon crushes goals with an account-based strategy
How has implementing an account-based approach enabled Hexagon to skyrocket engagement across it’s target accounts?
Research shows that launching ABM within an organization leads to positive effects in regards to marketing and sales outcomes; marketing realizes more web engagement, more targeted advertising, higher email performance metrics, and improved conversion rates, while sales see larger deal sizes, faster sales cycles, and much higher win rates.
This webinar, hosted by Frost & Sullivan Partner and VP, Roberta Gamble, interviews Jodi Lebow, Director, Global Demand Center at Hexagon to discuss how implementing ABM across her organization has enabled them to increase productivity, engage prospects more effectively, and deliver a consistent brand experience that skyrockets engagement.
Like this video? Check out the full 30-min webinar, Build an Invincible B2B Revenue Engine, which brings multiple thought leaders together to shed light on critical issues for B2B revenue leaders today.
Speakers
Jodi Lebow
Director, Global Demand Center, Hexagon
Roberta Gamble
Partner and VP, Frost & Sullivan
Related content
October 19-20, 2026 — Brooklyn, NY
Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.
Cracking the code on longer sales cycles
June 25, 2026
Learn how GTM teams use intent data, ABM plays and buying signals to engage buying committees, prioritise accounts and accelerate revenue.
June 25, 2026
Join 91PORN and Sendoso for a conversation on how modern teams are combining intent signals with personalized experiences to create smarter, more effective outreach.
Funnel to fork – London
July 1, 2026 — London, U.K.
An invitation-only London dinner for marketing leaders exploring buying group engagement, AI-driven personalisation, and modern GTM strategies for revenue growth.
We have updated our Privacy Notice. Please click here for details.