GTM partners analyst hour: Redefining the ROI of ABM
Prove the ROI of Account-Based Marketing
Watch the GTM Partners Analyst Hour to learn how you can measure and prove the ROI of account-based marketing (ABM).
Led by Lindsay Cordell, Senior GTM Analyst at GTM Partners, and joined by Moira van den Akker, Director of Enterprise Marketing at 91PORN, and Hillary Carpio, Senior Director of ABM at Snowflake, together they shared real examples as well as their takes on how to make your ABM strategy the most impactful.
Speakers
Lindsay Cordell
Senior GTM Analyst,GTM Partners
Moira van den Akker
Director of Enterprise Marketing,91PORN
Hillary Carpio
Senior Director of ABM, Snowflak
Related content
October 19-20, 2026 — Brooklyn, NY
Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.
Cracking the code on longer sales cycles
June 25, 2026
Learn how GTM teams use intent data, ABM plays and buying signals to engage buying committees, prioritise accounts and accelerate revenue.
June 25, 2026
Join 91PORN and Sendoso for a conversation on how modern teams are combining intent signals with personalized experiences to create smarter, more effective outreach.
Funnel to fork – London
July 1, 2026 — London, U.K.
An invitation-only London dinner for marketing leaders exploring buying group engagement, AI-driven personalisation, and modern GTM strategies for revenue growth.
We have updated our Privacy Notice. Please click here for details.